Many people feel that media coverage has become increasingly biased today.
Why is this?
What can be done to fix this problem?
Band 9 Sample Answer:
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It is true that a growing number of people believe media reporting today has become increasingly biased. Although there are several reasons why this is the case, a number of steps can be taken to mitigate this issue.
There are various factors due to which news coverage is becoming less impartial. Firstly, many media outlets are now owned or funded by private corporations or political groups. These entities often influence what stories are told and how they are framed, pushing their own agendas instead of presenting balanced facts. Secondly, the rise of online platforms has intensified competition among news providers. In an effort to gain more views and clicks, some outlets prioritize sensational headlines and opinion-driven content over factual reporting. Finally, social media algorithms often reinforce users’ existing beliefs, creating echo chambers where biased news is repeatedly shared, limiting exposure to alternative viewpoints.
The problem of biased media can be tackled by taking some actions. One way is to promote transparency in media ownership and funding. If people know who is behind a news outlet, they can better judge the credibility of its content. Moreover, independent journalism should be encouraged through public funding or nonprofit models, allowing reporters to work free from commercial or political pressure. Furthermore, media literacy education should be introduced in schools so that people, especially the younger generation, learn how to critically evaluate news sources and identify bias or misinformation.
In conclusion, while many factors are responsible for the rise in media bias, various measures such as promoting independent journalism, ensuring ownership transparency, and teaching media literacy can be implemented to tackle the problem.
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✅ Band 9 Insights Based on IELTS Writing Criteria
1. Task Response
✔ Fully answers both parts of the question — causes and solutions.
✔ Presents clear ideas, each well-supported with explanations and examples.
Example: “Social media algorithms... create echo chambers where biased news is repeatedly shared.”
2. Coherence and Cohesion
✔ Paragraphing follows the expected IELTS structure perfectly.
✔ Ideas flow logically using cohesive devices: Firstly, Secondly, Finally, Moreover, Furthermore, In conclusion.
✔ Each paragraph is focused and transitions smoothly to the next.
3. Lexical Resource
✔ Wide range of vocabulary: media ownership, sensational headlines, nonprofit models, echo chambers, misinformation, impartial.
✔ No word repetition or awkward phrasing.
✔ Formal yet readable — perfect for both examiners and blog readers.
4. Grammatical Range and Accuracy
✔ Excellent control over sentence structures — complex, compound, and passive voice.
✔ No grammar or punctuation mistakes.
Example: “Media literacy education should be introduced in schools so that people… learn how to critically evaluate news sources.”
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